Motorola’s newly formed TEAMMOTO showcase the
ultimate winter sports jacket and latest handsets
Libertyville, Ill and Burlington, VT – 20 January 2006 – Kicking off the winter
sports season, Motorola Inc. (NYSE: MOT) and Burton Snowboards today announce
the commercial availability of the Bluetooth-enabled Audex Jacket Series.
Motorola and Burton are also expanding their global relationship with the newly
formed TEAMMOTO – a Motorola-sponsored snowboarding team comprised of Burton
riders from across the globe.
TEAMMOTO consists of elite riders including Hannah Teter (USA), Luke Mitrani
(USA), Marko Grilc (Slovenia), Jussi Oksanen (Finland), Tadashi Fuse (Japan),
and Kazuhiro Kokubo (Japan). More information on TEAMMOTO can be found at www.hellomoto.com/burton.
“It is with great enthusiasm that we announce the commercial availability of
the Audex Jacket Series and the furthering of our relationship with Burton via
the emergence of TEAMMOTO,” said Bruce Hawver, VP and Director, Companion
Products Group, Motorola, Inc. “The team will push our products to the limit every
time they’re out on the slopes. It’s a great opportunity to get even more
insight to the sport we are manufacturing products for and work with athletes
who live and breathe something they are so passionate about.”
The new Audex jacket allows winter sports enthusiasts to experience seamless
connectivity – at the touch of a button – from one environment to the next. The
product was jointly developed by Motorola and Burton to bring wearable
technology to active consumers.*
At the centre of the Audex jacket is a control panel located on the left-hand
sleeve, allowing for simple and easy access to your incoming and outgoing
calls, and music selections. Connect a compatible Bluetooth-enabled mobile
phone** to the panel wirelessly, while hooking up your iPod® player via hidden,
unobtrusive wires within the jacket. Speakers and a microphone are located in
the hood for taking and making calls as well as listening to music.
The Audex jacket is the first in a line of products co-developed by Motorola
and Burton. The next products, the Audex Protective Gear, are expected to be
available this month. The gear includes the Audex Helmet and Audex Padded Hat,
both equipped with Bluetooth stereo headphones, featuring easy-to-use control
buttons for convenient and wireless on-the-go talking or music-listening.
Pricing and Availability
The Bluetooth-enabled Audex™ Jacket Series is now available online at www.burton.com, Burton specialty shops and www.hellomoto.com. Costs range from $599.95
for the jacket. For more information on product and Motorola’s relationship
with Burton, please visit www.hellomoto.com/burton.
Source: Motorola press release
