David LaChapelle’s dramatic
vision features colour PEBL handsets as covetable precious gems 
LIBERTYVILLE, Ill. – 27 April 2006 – Motorola, Inc. (NYSE: MOT) commissioned
David LaChapelle, world-renowned photographer and director, to capture the
highly anticipated colour PEBL™ handsets in a whimsical photo shoot. These
images, exclusively available to support the public relations activities, bring
together one of the world’s most unique and well-known photographers with one
of today’s most innovative and visionary brands.
LaChapelle, whose approach to colour is one of the most distinctive in the
visual arts, has created four characteristically imaginative scenarios, each
inspired by one of the four PEBL colour hues: orange, blue, green and pink.
The concept casts the handsets as stunning gems on display in a high-security
museum, filled with ancient artifacts from the natural world. Taken at
LaChapelle's Los Angeles studio in March 2006, the four shots depict a striking
female thief trying to steal the precious PEBL Colours. LaChapelle creates a
dark and mysterious imagery for the set, which accentuates the handset’s
inspirational vibrancy and design sophistication. Each picture discloses a
little more of the entire story:
- ORANGE depicts the beautiful thief reaching through a broken glass case to steal the precious orange PEBL.
- BLUE portrays the burglar dangling in mid-air, having abseiled through a glass ceiling. She swings into a guard, knocking him to the floor while snatching the blue PEBL from his grasp.
- PINK shows the exquisite robber handing a pink PEBL to her male accomplice, while another carves through a metal door to create an escape route.
- GREEN displays the thief ascending a rope ladder through a broken glass ceiling. Having nearly escaped, two guards try to drag her into custody while the green PEBL lies calmly in her open palm.
“David LaChapelle epitomizes colour and creativity. He is a perfect fit for
this campaign and understands completely that these two drivers are integral to
Motorola’s design strategy and philosophy of self expression,” said Leslie
Dance, corporate vice president Global Marketing and Communications, Motorola.
“The photography is inspiring. It has the edge and impact that we knew
LaChapelle would bring to the PEBL handset’s vibrant look and energetic feel.”
For additional information on the Motorola PEBL colours, please look here.
About David LaChapelle
David LaChapelle's work as a fashion and portrait photographer, a filmmaker and
music video director is world-renowned. Recently ranked among the top ten most
important people in photography by American Photo, LaChapelle got his first job
from Andy Warhol working at Interview Magazine.
Characterized by a strong use of colour, LaChapelle’s often bizarre, but always
stunning photographs have been featured worldwide, however he shoots
editorially for only a small number of hand-picked publications such as Italian
Vogue, Vanity Fair, Rolling Stone, i-D, Vibe, Interview, The Face and British
GQ meaning that his work is highly coveted by media outside of this circle.
David LaChapelle’s photographs have been showcased in gallery exhibitions
around the world.
LaChapelle continues to create photographs that confront our visual tastes and
reimagine our contemporary landscape.
www.davidlachapelle.com
Source: Motorola press release
