The Motorola On-Target system allows programmers
to customize national programming for local broadcast – creating new revenue
opportunities and meaningful audience experiences
LAS VEGAS – 25 April 2006 – Motorola, Inc. (NYSE: MOT) today introduced a new
content distribution system that allows programmers to customize national video
feeds for local audiences by inserting content at affiliate sites. The new Motorola
On-Target gives programmers a new way to address different market segments
by adding local information into a national broadcast.
With the new Motorola On-Target system, programmers can pre-position
regionalized content such as advertisements, and seamlessly insert that content
during a selected local avail time slot, giving viewers a customized message
that is relevant to their regional area.
The new On-Target system will be demonstrated at the National Association of
Broadcasters (NAB) tradeshow (24 – 27 April 2006, Las Vegas Convention Center).
The Motorola On Target system consists of two components: An uplink management
component to ingest, manage, create schedule, and distribute content, and a new
downlink Integrated Receiver Decoder (IRD) to receive, store and insert
customized content into the national feed on a pre-scheduled or real-time
basis.
The new Motorola Integrated Server Receiver (ISR) 4410 is an IRD
with a internal 200GB hard drive. The hard drive can receive and store MPEG2
video clips, graphics and text that can be used to insert customized spots into
a video feed received from a satellite uplink location. Graphics and text can
be animated and composited with stored or live content - with content
seamlessly switched between the live and stored feeds.
The Motorola On-Target Control System is an open-source based
server that manages content distribution, including a file queue that can send
content to all Motorola ISR 4410s, a subset of the ISRs in a system, or a
single device. The system also includes automated remote backup of ISR hard
devices.
In addition, the system includes an authoring station where editors can create
timelines, playlists with graphics and/or text, and preview any sequence prior
to distribution. The web-based application can be located at an affiliate site
so that local content can be created and uploaded to the On-Target Control
System for eventual playout to headend-resident ISR4410s.
“The Motorola On-Target system delivers a complete end-to-end system for customizing
programmers’ national feeds at the local level and providing the facilities for
value-added services, “said Doug Means, Motorola corporate vice president and
general manager, Connected Home Solutions. “With the advent of the On-Target
system, we are continuing our commitment to provide programmers with innovative
solutions to leverage their investments in Motorola digital content delivery
networks”.
Source: Motorola press release
