HONG KONG – 10 May 2006 – Motorola, Inc. (NYSE:
MOT) today announced the Motorola ROKR E2 at the Music Matters digital music
industry conference, marking the global debut of the newest member of the
company’s ROKR family of music-optimised mobile handsets. Designed for the
music enthusiast who wants to carry one device, ROKR E2 not only lets users
take thousands of their must-have music selections with them but also delivers
world-class wireless communications.
“No matter what consumers listen to – rap, hip hop, country, classical or rock
& roll – ROKR E2 lets them take their music with them, wherever they go,”
said Michael Tatelman, Motorola corporate vice president and general manager
for Mobile Devices, North Asia. “Motorola is leading the industry by providing
a superior mobile music experience that seamlessly integrates operator
services, powerful digital rights management to encourage full music industry participation,
and stylishly designed devices such as the ROKR E2 that appeal to consumer
tastes.”
For a powerful mobile music experience, ROKR E2 features a robust MP3 player
compatible with a variety of different audio formats – giving users flexibility
to download MP3, WAV, AAC files and more. The ROKR E2 also lets users switch
seamlessly between phone calls and music play lists simply by touching a
button. Based on a Linux operating system to enhance speed and flexibility,
this mobile handset is a powerful example of what it means to be “the device
formerly known as the cell phone.”
More Access
Equally important, ROKR E2 is designed to help drive – and integrate easily
with – the full digital music ecosystem that includes mobile operators,
recording labels, artists, and download services that together create the kinds
of music experiences that consumers expect.
“ROKR E2 is part of Motorola’s broader effort to drive the convergence of music
and mobility by combining the device you never leave home without, with the
entertainment consumers crave, all while protecting the people who create the
music we enjoy,” said Tatelman. “Our partnership with Asia’s operators to
develop music services, along with services for Motorola users such as
www.motomusic.com.cn, make it easier to identify, select, buy and download
music anytime, anywhere.”
More Music, Faster
ROKR E2 makes loading music simple. Users make a fast connection from the
device to a compatible PC using a USB 2.0 cable. Next, they “drag and drop” digital
music files from their PC-based music collection directly to the phone.
Each song takes only seconds to transfer from the PC to the ROKR E2. With
removable SD™ mass memory, ROKR E2 can store songs, as well as create and
manage playlists. ROKR E2 also comes equipped with built-in FM radio
functionality.
Richer Entertainment Experiences
ROKR E2’s features are built for ease-of-use. Dedicated music keys on the
handset’s side and front let you navigate playlists, as well as play/pause,
skip backward/forward, and hold. Connect to ROKR E2 via a standard 3.5mm
headset or wirelessly via the built-in stereo Bluetooth® audio connection.
Motorola offers a wide range of music accessories to optimise the ROKR E2
experience including the newly announced O ROKR Eyewear, Motorola Bluetooth DJ
Headphones S805, and JBL OnTour™ Mobile.
Additionally, ROKR E2 comes with airplane mode, allowing safe listening while
flying. Other multimedia features include a 1.3 megapixel camera for pictures,
video capture and playback.
Technically Savvy
ROKR E2 is also part of Motorola’s growing portfolio of Linux-based handsets.
Open software solutions such as Linux help Motorola create the best mobile
experiences for wireless operators and consumers. By leveraging Linux, Motorola
can deliver products to market faster, reduce costs and create more innovative
products and experiences for mobile music, productivity, and entertainment. The
company’s first “mid-tier” Linux-based device, ROKR E2 further demonstrates
Motorola’s commitment to driving Linux-for-mobile innovation across the
company’s device portfolio.
ROKR E2 Availability
The Motorola ROKR E2 in colours black and white will be available in select
retail outlets in Greater China this summer, with further announcements about
wider availability expected over the next several weeks.
Source: Motorola press release
