Consumers Invited to Step Inside the Motorola
Brand with Innovative Experiential Space 
LIBERTYVILLE, Ill. – June 1, 2006 – Motorola, Inc. (NYSE: MOT) today announced
plans to open a pop-up retail location, dubbed Destination Q, in its hometown
of Chicago on June 8th. Located at 666 North Michigan Avenue, Destination Q
will give consumers an exclusive opportunity to experience the Motorola brand
brought to life through in-depth, customized and hands-on experiences with its
game-changing product line lead by the new Motorola Q™.
“Motorola stretches the boundaries with innovative products and cool
experiences that delight and surprise,” said Ron Garriques, president, Mobile
Devices, Motorola, Inc. “Destination Q is the first in a series of experiential
locations we will bring to consumers, giving them an ‘all-access pass’ to the
Motorola brand and its products.”
Taking advantage of a historic marquee location in the heart of Chicago’s
Magnificent Mile, Destination Q will transform the former Terra Museum into a
real-life manifestation of the Motorola brand. Inside, Motorola experts will
guide guests with hands-on demonstrations of Moto music, video, email on-the-go,
IM and Internet access all via the Motorola Q. Service experts from Verizon
Wireless also will be available to demonstrate the power of the Motorola Q
coupled with the Verizon Wireless broadband-speed wireless data network.
Whether they want to download video, set up multiple email accounts for
business and pleasure, or pair the device with Bluetooth® stereo accessories –
guests will immerse themselves in all that is Motorola and its latest “whoa”
product.
Adding to the interactive experience, guests will be able to sample a
variety of content including video, Internet updates and music at the
innovative Moto Q bar. In the Moto Q lounge, guests can sit back and soak in
the high-energy of Destination Q. Most importantly, guests can purchase a Motorola
Q working on the Verizon Wireless network as well as other Motorola
products including the Motorola RAZR V3c, the Motorola V325 and Motorola
Bluetooth companion products.
Source: Motorola press release
