MADRID - 13 June 2006 - Brazilian Globo TV will use the
"3G NEWS Mobile Studio" solution to cover the World Cup information.
The technology will allow additional breaking news with live streams from
Motorola 3G handsets in case of important facts and where the regular broadcast
infrastructure, by satellite or optic fibre, is not available.
Createcna, a multimedia development company based in Madrid,
created 3G News Mobile Studio (awarded with the Pick Hit at IBC'05) to be used
with Motorola advanced features prototyped in 3G handsets. Now the solution is
migrated as a trial concept of IMS (IP Multimedia Subsystem) based
combinational service improving quality and features, such as zoom and swapping
camera, to use the mobile phone Motorola V3x as a handheld real time TV camera.
The 3G News Mobile Studio is the server that allows the
reception and recording of six simultaneous video streams. The chosen stream
signal is converted into digital video signal, which could be used in a regular
broadcast, normally with a graphic layer behind and an image inserted in a
picture-in-picture window, occupying 1/4 of the screen.
The use of Motorola IMS network infrastructure for this
service trial, showcases how IMS deployment will contribute to create new
enterprise services based in multimedia, step further in the "seamless
mobility" Motorola vision.
About Globo TV
To produce high quality television that has achieved
worldwide recognition, Globo TV takes its inspiration from Brazil and the
Brazilians. More than 90% of the channel’s programming is produced internally,
representing the equivalent of two thousand feature length films in
audience-leading soap operas, mini-series, shows and comedy programs shown here
and in more than 130 countries.
To keep the public informed, the channel has five
hours of live TV journalism per day. Its 121 stations, 116 of which are affiliates,
transmit information, education and entertainment to 99.7% of the municipal
districts in Brazil, integrating the country and valuing its culture and its
people.
Globo TV’s commitment to Brazil goes far beyond the screen. The channel
promotes social merchandising, educational and public utility campaigns. These
include Criança Esperança, which through Unesco invests in social
projects; Ação Global, driving citizenship, education and medical
assistance in all the states in the country; and Amigos da Escola,
through which the company coordinates volunteer work in more than 30,000 public
schools nationwide
About Createcna
Createcna is a company dedicated to developing software and systems for
audiovisual production and digital television environments. It offers
solutions, applications and services in the areas of technology, engineering
and consulting.
The company has a product line in the video and image field, and also has a
service line for developing software, starting from a base that permits adapting
the applications to the needs and budgets of the clients.
Its products include digital asset management software, a 24 hours compliance
recording applications, and a quality control system for digital television.
The service area also carries out engineering and consulting projects, as well
as developing customised software in other industries, such as defence,
surveillance or mobile. www.createcna.com
Source: Motorola press release
