Music-optimised phone is a top seller at leading
electronics retailer in China
Beijing – 22 June 2006 – Following the exciting announcement of the
Motorola ROKR E2 at Music Matters Hong Kong in May, Motorola, Inc. (NYSE: MOT)
is pleased to offer Chinese consumers the opportunity to be the first in the
world to purchase the ROKR E2 at GOME outlets across the PRC, available now.
The ROKR E2 is the newest member of the company’s ROKR family of music-optimised
mobile handsets.
Recently named China’s most valuable home appliance retailer by World Brand
Lab, GOME is the ideal destination for young and style-conscious consumers to
purchase electronic and mobile devices. “The global exclusive debut of the ROKR
E2 at GOME is a key result of the strategic partnership we have with
Motorola," said Wang Junzhou, vice general manager of GOME Home Appliances
and general manager of Strategy & Co-operation Centre. "The ROKR E2 is
already a hit at GOME, after only a few days on the market, the ROKR E2 is one
of the best selling handsets at GOME."
Mr. Li who purchased a ROKR E2 at a Shanghai GOME store expressed, "I have
been researching the ROKR E2 on-line for quite a while and the E2 has
consistently received very good reviews. Finally I have my own E2! I
really like the 3.5mm standard headset jack and dedicated
music player keys for me to conveniently access my music. When
I get home, I am going to store my favourite songs on my 2GB removable SD
card so I can take my music with me." While shopping for the ideal
mobile music device, Ms. Tian purchased a ROKR E2 at a Beijing GOME store,
"I like to listen to music wherever I go. I saw a lot of different music
handsets at GOME, but I feel the E2 is the best in value."
“Early ROKR E2 results already exceeded Motorola’s expectations. The ROKR E2 is
the handset of choice for mobile music enthusiasts who want to carry just one
device that keeps them connected and in tune with the fast pace of their
lives,” said Michael Tatelman, Motorola corporate vice president and general
manager, North Asia Mobile Devices.
ROKR E2 features a robust MP3 player compatible with a variety of different
audio formats, giving users the ability to download and play MP3, WAV, AAC
files and more. Dedicated music keys on the handset’s side and front let users
navigate playlists, play/pause, skip backward/forward, and hold. With a USB 2.0
cable, it takes only seconds to transfer a song from PC to ROKR E2.
Connect to ROKR E2 via a standard 3.5mm headset or wirelessly via the built-in
stereo Bluetooth audio connection. Motorola offers a wide range of music
accessories to optimise the ROKR E2 experience including the newly announced O
ROKR Eyewear, Motorola Bluetooth DJ Headphones S805, and JBL OnTour™ Mobile.
Additionally, ROKR E2 comes with airplane mode, allowing safe listening while
flying. Other multimedia features include a 1.3 megapixel camera for pictures,
video capture and playback.
To experience the latest and hottest hits from artists of every music genre on
the ROKR E2, visit www.motomusic.com.cn
to download ring tones, MP3s, music videos and other exclusive content. As the
first and largest DRM (digital rights management) music download site in
Mainland China www.motomusic.com.cn
protects the artists who create and own the music we enjoy while connecting
users to tunes that they love.
The ROKR E2 is available at GOME stores now and will be available broadly later
this summer.
Source: Motorola press release
