World’s Most Popular Mobile Redefined Expectations for
Consumers Everywhere With Introduction of Ultra-Sleek, Super-Chic and “Wickedly
Cool” Design
Libertyville, Ill. 18 July 2006 - Motorola (NYSE:MOT) announced a major
milestone today with the shipment of the 50 millionth Motorola RAZR V3 handset.
By introducing the Motorola RAZR, the company once again raised the design
benchmark for the industry and unleashed consumer frenzy for the ultra-sleek
“must have” mobile handset.
To celebrate the 50-millionth-unit milestone, Motorola and U.S. Cellular are
hosting a series of exciting events at the U.S. Cellular store located at 30
North La Salle Street in downtown Chicago. Consumers who visit the store can
get a chance to win a variety of prizes, including a free Motorola RAZR. Every
50 seconds this morning between 8:00 a.m. and 10:00 a.m. Central Time, the U.S.
Cellular store at 30 North LaSalle Street will give away a Motorola RAZR.
Noted by industry experts as a game-changing feat of design and engineering,
the Motorola RAZR measures just 13.9mm thin. The mobile handset’s radical and
revolutionary design transformed consumers’ expectations for how a mobile
handset should look and feel.
“The RAZR is Motorola’s design philosophy made real: technology, design, and
exceptional communication in one,” said Ron Garriques, president, Mobile
Devices, Motorola. “The development was a journey we took to find and express
the soul of our company. This milestone proves Motorola’s philosophy of
engaging consumers and keeping them wanting more.”
History in the Making
The Motorola RAZR launched on the global stage in Hong Kong. The game-changing
handset made its U.S. debut with Cingular Wireless and created a sensation
among consumers. Since its introduction in the fourth quarter of 2004, Motorola
posted an industry-leading performance in handset sales up 42 percent versus
fourth-quarter 2003 shipments. And in its second quarter 2005 sales, the
Motorola RAZR V3 had sold more than five million units globally, a record that
was topped in the third quarter of 2005 with sales of over 12 million units
globally. By achieving the 50-million-unit milestone today, the Motorola RAZR
has claimed its place as a global cultural design icon.
Celebrity and Fashion Status Symbol
As the “must-have” in mobile communication, the Motorola RAZR has appeared in
the hands of celebrities and on the pages of every fashion magazine since its
launch in November of 2004. Riding on the success of the RAZR in Silver,
Motorola introduced the special-edition RAZR in Black at the 77th
Annual Academy Awards in early 2005.
In September 2005, the iconic mobile was created in hot pink – being seen in
the hands of Hollywood’s “it” girls, including tennis pro Maria Sharapova. In
November 2005, consumers were able to purchase the Motorola RAZR Magenta at
T-Mobile. By February 2006, two other varieties of pink were offered at
Cingular Wireless and Verizon Wireless stores across the U.S.
Recently, the Motorola RAZR has continued its course as a fashion-forward
mobile device via the new MOTORAZR V3i DOLCE & GABBANA edition. Motorola
has teamed with high-end fashion designers, Domenico Dolce and Stefano Gabbana
to dress-up the MOTORAZR V3i DOLCE & GABBANA with a spectacular gold and
silver finish and engraved it with the signature Dolce & Gabbana logo.
Award Winning
Awards presented to Motorola in honour of the groundbreaking RAZR V3 include:
- 2004 Editor’s Choice Award – “Fashion Phone” Category
- CES 2005 Best of Innovations Award – Wireless Communications Category
- 2005 GSM Association Award – Highly Commended Mobile Handset
- Andrew Seybold’s Outlook for Mobility Innovation Award
- 2005 IDEA Winner
- 2005 Wireless Week Excellence Award – Special Recognition Honour
- SID 2005 Display of the Year Award – Silver Award
- PC World’s 2005 World Class Award – Mobile Phone Category
- Laptop’s 2005 Mobile Innovation Award
- 2005 Chicago Innovation Award
- IPO 2006 Inventor of the Year Award
Phone of Firsts
A major accomplishment in design and engineering, the Motorola RAZR V3 leads
the industry in space-saving technology. With multiple patents, a combination
of metals and new advances such as an internal antenna and a chemically-etched
keypad, the Motorola RAZR is now a household name. Its revolutionary design
continues to influence and inspire Motorola’s comprehensive portfolio of mobile
handsets, as is evident in the Motorola SLVR™ candy-bar line-up and the new and
ultra-revolutionary Motorola Q™ device, which is transforming the QWERTY
experience.
Source: Motorola press release
