Next Generation Bluetooth®
Eyewear Now Available with Streaming Music Capability 
FOOTHILL RANCH, Calif. and LIBERTYVILLE, Ill., July 21, 2006 – Oakley, Inc. (NYSE:
OO), a worldwide leader in premium sunglasses and performance products, and
Motorola, Inc. (NYSE: MOT), today announced the availability of O ROKR™
Bluetooth® Stereo Eyewear at Oakley retail stores, sunglass
specialty locations, select Sunglass Hut locations, and online at
hellomoto.com/orokr and oakley.com. The revolutionary eyewear combines the
convenience of hands-free communication, freedom of wireless music streaming
from a compatible Bluetooth enabled device and the unsurpassed clarity of Oakley’s
High Definition Optics®.
“The world’s best eyewear and wireless technologies have merged into another
first-ever invention that offers new levels of freedom and mobility,” said
Colin Baden, president of Oakley. “O ROKR seamlessly blends the optical
technologies of Oakley with the wireless innovation and expertise
of Motorola. O ROKR continues our market-leading innovation
of integrating optics and electronics, expanding upon the collaborative
innovation that began with RAZRWIRE™ Bluetooth Eyewear.”
“Stereo music streaming, wireless connectivity and unbeatable optical clarity
are now integrated into wearable wireless technology," said Greg
Estell, vice president of Motorola’s MobileME, Mobile Device business. “This
synergy of technology showcases the best of both companies, answering the
promise of seamless mobility to deliver freedom, convenience and style.
Never before have consumers had the opportunity to maintain an active
lifestyle, stay entertained and connected to their mobile – with only one accessory.”
O ROKR lets active consumers stay connected to calls and music while
hiking, biking and doing virtually any activity where cords and wires can
get in the way. Integrated Bluetooth
wireless technology allows the lightweight eyewear to wirelessly stream music
from a compatible Bluetooth-enabled phone such as the Motorola Q™, or a
portable music player equipped with an optional add-on Bluetooth Stereo
adapter, such as Apple’s iPod® or iPod nano.
Convenient controls on O ROKR’s frame allow users to enjoy music on the
go and never miss a phone call. With O ROKR users not only control multiple phone functions but also switch quickly between stereo music and
wireless communication. Combine that with state-of-the-art Bluetooth 2.0
wireless technology which includes Bluetooth Handsfree, Headset, Advanced Audio
Distribution Profile (A2DP) and Audio Visual Remote Control Profile (AVRCP)
profiles, users have a hands-free link to a compatible mobile phone and/or
music storage device up to 33 feet (10 meters) away. An integrated
rechargeable battery offers well over 100 hours of standby time and up to five
hours of listening or talk time.
Optical Performance
Engineered with the best of Oakley’s eyewear technology, O ROKR features
the unbeatable clarity and protection of the company’s High Definition
Optics. The lenses are fully interchangeable, and optional lens
sets allow the user to adapt to changing light conditions or simply change the
look to fit their own personal style. Made of pure Plutonite®,
Oakley lenses filter out 100% of all UVA, UVB, UVC and harmful blue light up to
400nm. The semi-rimless design means there is no frame rim to block downward
view, and Oakley’s patented XYZ Optics® maximizes clarity at
all angles of vision. O ROKR lenses meet ANSI standards
for impact protection. As an added option, Oakley Rx technology can match
the frame with prescription lenses.
Pricing and Availability
Customers can purchase O ROKR at Oakley’s own retail locations, sunglass
specialty locations, select Sunglass Hut stores, and online at
www.hellomoto.com and www.oakley.com for US $249. The product will initially be
offered in three frame/lens colour combinations including black/grey, brown
smoke/bronze and white/grey.
Source: Motorola press release
