TopMoto

Motorola Celebrates 10 Years of Manufacturing in Brazil

SÃO PAULO, Brazil – 23 August 2006 – Motorola, the global communications leader providing seamless mobility solutions in the broadband, integrated systems and wireless networks areas, is celebrating 10 years of manufacturing activities in Brazil this month. During this period the company has produced millions of mobile handsets for the local and overseas markets.

For 10 years, Motorola has been investing heavily in Brazil, its manufacturing base for South America. A large part Motorola’s investment in the country has gone towards building the company’s Jaguariúna Industrial and Technological Campus in São Paulo, a newly integrated concept for industrial parks. The site currently houses the company’s manufacturing operations (e.g., cellular and iDEN terminals, two-way radios and radio base station transponders for cellular networks).

The site also houses the Cellular Terminal and Cellular Infrastructure Research as well as the Development Centre, which has four worldwide centres of excellence in Cellular Software Integration Verification; Messaging, Infrastructure Applications and Services; and Softswitch Development. These initiatives began in 1997 with the Motorola Technological Development Program. The company has achieved significant results through the establishment of alliances with the leading universities in the country, and currently has a total of 800 engineers working in the R&D area.

The Motorola Brazil industrial complex is considered to be a major export centre. The company is currently the biggest exporter of technology products in the country, with exports of more than US$ 5 billion since operations began in 1997.

The company has also carved out space for the development of new technologies and innovative projects. As a result, the Jaguariúna plant has been the base for the following:

• the first-ever cellular radio base station transponder plant in the country;
• the first-ever semiconductor technology centre in Latin America;
• the first-ever pager plant in South America;
• the first-ever iDEN plant outside the USA.

Additionally, in Brazil, Motorola has a strong presence in Internet and Cable TV access, cable modems, the Canopy wireless broadband system and other solutions for the corporate and personal communications markets.

Jaguariúna and the surrounding region have also benefited from Motorola’s presence. The company supports educational, social, cultural and environmental initiatives, such as the Guri project run by the São Paulo state government to promote social inclusion through music.

Timeline:

• 1971: Opening of company’s first sales office;
• 1992: Expansion of activities with the incorporation of Motorola do Brasil;
• 1995: Launch of first iDEN terminal, data transmission using wireless message transmission technology;
• 1996: Construction and inauguration of the mobile telephone factory in Jaguariúna, close to Campinas in the state of São Paulo. The Brazilian launch of the StarTAC, a worldwide success in sales;
• 2004: Launch of the innovative and iconic MOTORAZR V3, which reached worldwide sales of 50-million units.

Source:  Motorola press release

Motorola Enhances Multi-Net MobilityTM with Optimised Network Switching Feature and Network Interoperability Support

Mobile virtual private network (Mobile VPN) delivers improved communications for mission critical data

SCHAUMBURG., Ill. 15 August 2006 – Motorola (NYSE:MOT) today announced new enhancements to Multi-Net Mobility^TM, a mobile VPN solution that delivers secure, seamless connectivity to public safety and government workers. A new network switching feature and support for additional wireless network interoperability have been developed for Multi-Net Mobility to meet the rapidly changing needs of users as they roam between wireless networks.

Optimised network switching is added to Multi-Net Mobility’s Intelligent Routing suite of features. When the user is in an area of overlapping wireless network coverage, and the active network experiences weaker signal strength, optimised network switching detects the drop in signal quality and automatically switches to the next available network. Data packets are sent over both networks simultaneously during the switchover to minimize lost data.

Multi-Net Mobility now interoperates with Motorola Astro Integrated Voice and Data and Motorola High Performance Data (HPD) systems, giving customers the ability to roam between Astro Integrated Voice and Data, High Performance Data, MOTOMESH^TM, wireless carriers and Wi-Fi networks. This enhancement enables virtual private networks composed of wide area and broadband coverage.

"We are excited to add these important new features to our Multi-Net Mobility offering,” comments Nick Rendone, vice president of Motorola’s Data Solutions Organization, Networks & Enterprise. “Optimised network switching improves performance in a way that is consistent with our emphasis on mission-critical data, and the addition of Astro Integrated Voice and Data and High Performance Data interoperability will enable our customers to move seamlessly between wide area and broadband data networks”.

Multi-Net Mobility adds security and extends connectivity for MOTOMESH and the family of MOTOwi4^TM wireless broadband network solutions and supports the Motorola Seamless Mobility strategy for public safety and government customers. Multi-Net Mobility offers secure, interoperable, mobile broadband to meet the needs of users on the move.

Motorola’s MOTOwi4 is a portfolio of innovative wireless broadband solutions and services that creates, complements and completes IP networks. Delivering IP coverage to virtually all spaces, the MOTOwi4 portfolio includes Fixed Broadband, Mesh, Broadband over Powerline, and WiMAX solutions for private and public networks.

Source:  Motorola press release

Motorola iRadio® and Taldia Bring Hometown News to Your Mobile Phone

Local, national, and international audio news from Taldia Inc., featuring hometown newspapers now available on Motorola iRadio service

TEMPE, Az. – 14 August 2006 – Motorola iRadio® listeners can now customize their news radio experience by choosing from a wide selection of local, national and international news reports. Available whenever and wherever listeners want to tune in, current news, business and lifestyle stories from local sources will be read by Taldia, Inc.’s voice over professionals and made available on the iRadio network.

Taldia and Taldia’s content partners, including local US newspapers and the Associated Press, will power the new channels. The audio content will span business, sports, entertainment, top news, technology, health, U.S. and International events, politics, science and key stories of the day. Localized content will include news from large regional newspapers such as the Orange County Register, as well as from small community papers like The Eagle (Texas). The announcement adds to Motorola iRadio’s growing collection of local and regional, providing subscribers with a diverse array of coverage and opinions.

“Over the years, terrestrial radio has lost much of its local connection and character as the radio industry has consolidated,” said Dave Ulmer, senior director of marketing, Motorola Digital Media Services. “Motorola iRadio is bringing back local content and making it accessible whenever and wherever you want it, directly from the one device you are never without – your mobile phone.”

“We are excited to bring our client Newspapers and AP content to Motorola iRadio listeners who want their news up-to-date and on-the-go,” said Rys Fairbrother, Taldia founder and president. “This agreement will provide added value for our clients with additional distribution and to iRadio subscribers, who treasure their news as much as their music, and will help iRadio extend the reach of print news into the growing realm of personalized digital audio content.”

"Motorola iRadio is continually looking for new and innovative forms of ‘long-tail’ content to add to our service," said Jeff Stinson, Senior Director, Business Development, Motorola iRadio. "The services provided by companies like Taldia can help content that is not traditionally radio-friendly get heard on the iRadio network."

Motorola iRadio is the first digital music service to offer a truly seamless listening experience with audio that easily transitions from one location to the next—through the car stereo, home stereo and mobile phone. The service includes a growing library of over 600 channels of music and talk, best-selling audio book content, educational and language courses, self-help programs, local news and weather, classic radio shows, all alongside your personal digital music collection. Motorola iRadio is currently in consumer and partner trials in several major US cities.

About Taldia
Taldia, Inc. of Altadena, CA, realized early on that new mobile technology could support the potential of daily news content being converted from text to audio so people can listen to the news up-to-date and on-the-go. Through a content deals with print publishers and creating technology to manage the process, the daily news is available in categories such as Sports, Entertainment, Politics, Business and many more. News stories are recorded by Taldia’s stable of professional voiceover talent with experience in radio, book narration and on-air announcing for such outlets as CNN.

Taldia's proprietary content management software and distribution platform enables other media companies to monetize their existing assets in this new space. Current content and technology partners include the Associated Press, Motorola iRadio, Media Bay and iLoop Mobile.

Source:  Motorola press release

Motorola, Women in Law Enforcement Honour Executive of the Year

Maryland Police Chief also leads international police organization

SCHAUMBURG, Ill. - 10 August 2006 - Gaithersburg, Md., Police Chief Mary Ann Viverette has distinguished herself as a leader who is respected for her innovative programs and her willingness to step outside her comfort zone. Today, she will be recognized as Woman Law Enforcement Executive of the Year by her peers at the National Association of Women Law Enforcement Executives (NAWLEE) annual conference.

NAWLEE and Motorola, Inc. (NYSE: MOT) will honour Viverette during the group’s 11th annual conference and she will share her experiences and guidance gleaned through her 27 years with the police department located 12 miles outside of Washington, D.C. Motorola is hosting the conference.

“I am very grateful to be recognized by my peers, and happy to be able to make a contribution at the national level,’’ Viverette said.

The police chief of the second largest city in Maryland also currently serves as the first woman president of the International Association of Chiefs of Police (IACP), an 18,000-member organization working on behalf of law enforcement officials worldwide. “I am glad that I am able to provide a visual reminder to other women that we are making contributions to law enforcement everywhere,” Viverette said. “Other women have told me how important it is to see me up there on the dais.’’ She estimated that there are only about 150 women police chiefs in the country.

It was Viverette’s involvement in IACP, along with other women in the 1990s, which planted the seeds of NAWLEE. Networking with other women at IACP events, they sought out further opportunities to share their knowledge. “As a mentoring organization, NAWLEE is a very comfortable place for a woman to be,’’ she said. Today NAWLEE has about 400 members, including law enforcement agency leaders and future leaders nationwide.

“Mary Ann’s (Viverette’s) dedication to law enforcement, and her national stature as IACP president, make her an excellent choice for this year’s Executive of the Year,’’ said NAWLEE president Susan Kyzer, bureau chief, Florida Department of Law Enforcement.

Gaithersburg’s progressive police force, which partners closely with the Montgomery County (Md.) Police Department, has instituted its own Street Crimes Unit, which blends features of uniformed and undercover work to concentrate on rooting out repeat offenders and narcotics suspects. The department has its own drug-sniffing dog which rides along with officers in “hot spots’’ where illegal substances often surface during traffic stops. These programs are unusual within a force of 49 sworn officers, but they are crucial given Gaithersburg’s proximity to the nation’s capitol.

Viverette was named police chief in 1986. She graduated from the FBI National Academy in 1988. She is active on the Commission on Accreditation for Law Enforcement Agencies (CALEA), and her department has been accredited since 1993.

In addition to recognizing Viverette’s achievements, the conference will honor the six founders of the organization. They include:

• Chief Susan Riseling, University of Wisconsin-Madison Police Department
• Barbara O’Brien, government affairs director, Cash America International
• Chief Joy Rikala, City of Minnetonka, Minn.
• Chief (Ret.) Alana Ennis, director, General Dynamics Armament
• Chief Anne Glavin, California State University at Northridge Department of Public Safety
• Chief Ellen Hanson, Lenexa Police Department, Lenexa, Kan.

Schaumburg Village President Al Larson and Motorola executives Mark Moon, corporate vice president, Motorola Networks and Enterprise, and Jackie Wasni, Motorola Communications & Electronics Inc. vice president, will welcome guests to the Renaissance Schaumburg Hotel and Conference Centre. The conference runs through Aug. 13.

“Motorola is proud of NAWLEE’s efforts to support women who are leaders in law enforcement and who devote their careers to public safety,’’ Wasni said.
In addition to remarks from Viverette, conferees will hear from keynote speaker Zulima V. Farber, attorney general of New Jersey. Both are scheduled to speak on Aug. 10.

About NAWLEE
The National Association of Women Law Enforcement Executives (NAWLEE) is the first organization established to address the unique needs of women holding senior management positions in law enforcement.

NAWLEE is a non-profit organization sponsored and administered directly by law enforcement practitioners. Its mission is to serve and further the interests of women executives and those who aspire to be executives in law enforcement. For more information, please visit www.nawlee.com

Source:  Motorola press release

Sprint Nextel Announces 4G Wireless Broadband Initiative With Intel, Motorola and Samsung

• Sprint Nextel selects WiMAX as next generation 4G technology platform

• Unparalleled spectrum coverage creates first-to-market position for Sprint Nextel

• Nationwide advanced wireless broadband network expected to cover 100 million people in 2008

NEW YORK − 8 August 2006 – Sprint Nextel Corp. (NYSE: S) today announced its plans to develop and deploy the first fourth generation (4G) nationwide broadband mobile network. The 4G wireless broadband network will use the mobile WiMAX (Worldwide Interoperability for Microwave Access) IEEE 802.16e-2005 technology standard.

Working together with Intel, Motorola and Samsung, Sprint Nextel will develop a nationwide network infrastructure as well as mobile WiMAX-enabled chipsets that will support advanced wireless broadband services for computing, portable multimedia, interactive and other consumer electronic devices. These efforts are intended to allow Sprint Nextel customers to experience a nationwide mobile data network that is designed to offer faster speeds, lower cost, and greater convenience and enhanced multimedia quality.

The Sprint Nextel 4G mobility network will use the company’s extensive 2.5GHz spectrum holdings, which cover 85 percent of the households in the top 100 U.S. markets - the most of any wireless carrier in any single spectrum band. To access that network, Sprint Nextel will work with Intel, Motorola and Samsung to incorporate WiMAX technology for advanced wireless communications and help make chipsets widely available for new consumer electronics devices, connecting consumers to the Internet and to each other while providing them with the flexibility to do what they want or need to do regardless of time or place.

“None of us today can envision our lives without wireless connectivity or the Internet,” explained Gary Forsee, president and chief executive officer of Sprint Nextel. “Sprint Nextel is taking a major step forward by linking the incredible potential of these two cornerstones of daily communications. We’ll give customers the power to harness business information and personal entertainment easily and inexpensively -- and in ways that they will one day wonder how they lived without.

This announcement is another step in Sprint Nextel’s broadband mobility leadership, and we expect to establish a first-to-market next generation network advantage. We will have a unique broadband capability for meeting the growing access and mobile Internet needs of businesses, governments and consumers when and where they want.”

In working together with Intel, Motorola, and Samsung, Sprint Nextel has the experience, network infrastructure, spectrum and distribution channels to make 4G mobility services pervasive and indispensable for customers. The company’s deployment plans target a launch of the advanced wireless broadband services in trial markets by the end of 2007 with plans to deploy a network that reaches as many as 100 million people in 2008. Sprint Nextel plans to expand mobile WiMAX network coverage thereafter.

The company will continue to invest in and offer access to its current wireless and Sprint Power Vision^SM mobile broadband networks to serve customer communications needs today and into the future. As evidenced by its strong data results and expanding 3G broadband network, Sprint Nextel continues its innovation and leadership in driving mobile data.

New Business Model

Sprint Nextel has created a unique business model designed to foster the rapid deployment and adoption of mobile WiMAX technology in the United States and abroad. Sprint Nextel is expecting to invest $1 billion in 2007 and between $1.5 billion and $2 billion in 2008 relating to the 4G mobile broadband network. The WiMAX technology to be deployed in the network is expected to offer a cost-per-megabit and performance advantage that reflects a substantial improvement in the comparable costs for the current 3G mobile broadband offerings.

Commitments from Intel, Motorola and Samsung in the areas of market development, mobile WiMAX devices and other contributions to Sprint Nextel’s core business are expected to accelerate Sprint Nextel's goal of deploying services and market adoption. Motorola and Samsung will also support Sprint's current and CDMA/EV-DO network technologies by creating multimode devices that will support services on both the 4G network and the 3G network in areas outside the planned 4G coverage, and will provide voice service using the core 3G network. The 4G broadband network will offer a complementary, high-bandwidth service driven by data centric devices.

• Intel, one of the early members of the WiMAX Forum and one of the key contributors to the IEEE 802.16e-2005 standard, will deliver next generation WiMAX solutions for Centrino Mobile Technology and next generation computing devices. Intel will bring its extensive history in device-to-network verification as well as marketing expertise to expose customers to the breadth of new WiMAX capabilities and services.

• Motorola has been a long-standing proponent of WiMAX and will offer Sprint Nextel both single and multimode devices designed to enable seamless mobility for users, while playing a major role in its WiMAX infrastructure roll-out. Since Motorola is the exclusive supplier of iDEN technology as well as a major supplier of CDMA and EV-DO Revision A technology, it can offer a complete end-to-end solution (from radio access network equipment to both single and multimode mobile devices) and is uniquely positioned to expand the seamless mobility experience into the wireless mobile broadband market.

• Samsung Telecommunications America will be a primary Mobile WiMAX infrastructure supplier to Sprint Nextel and will also deliver dual-mode devices supporting Mobile WiMAX and CDMA2000 1xEV-DO, designed to enable Sprint’s Mobile WiMAX users to utilize Sprint Nextel’s existing 3G network resources. With its installation of networks in South Korea and other markets, Samsung Electronics is the first to commercially deploy Mobile WiMAX and with its alliance with Sprint Nextel will bring this global expertise to North America. Samsung is the global leader in delivering Mobile WiMAX technologies and offers Sprint a total solution including chipsets, infrastructure, mobile devices and consumer electronics focused on Mobile WiMAX and dual-mode WiMAX/CDMA services delivery.

Sprint Nextel’s long-term goal is to have a broad range of mobile WiMAX-enabled chipsets and modules and an array of portable data and consumer electronics devices available from multiple vendors which work seamlessly among Sprint’s network offerings. To that end, Sprint Nextel and other leading consumer electronic companies are planning to form a strategic marketing and product alliance for the purpose of introducing innovative consumer electronic devices and multimedia content solutions using Sprint's 4G mobile WiMAX network.

“Sprint Nextel has built its success on being a pioneer – beginning with its rollout of the first nationwide digital fiber optic network 20 years ago,” said Sean Maloney, executive vice president of Intel. “With the choice of mobile WiMAX for its 4G mobile broadband technology, Sprint Nextel again helps move the U.S. to the forefront of technology innovation and competitiveness. Sprint Nextel’s decision confirms Intel’s belief that WiMAX is the wireless technology of choice to deliver affordable broadband access.  Intel is pleased to work with Sprint Nextel, Motorola and Samsung to bring the promise of mobile broadband and WiMAX to consumers nationwide.”

Motorola Chairman and CEO, Ed Zander, stated, “We are excited that Sprint Nextel has selected WiMAX, and we believe that mobile WiMAX is a perfect choice for a visionary company like Sprint Nextel. Today’s announcement is another milestone in Motorola’s focused strategy to continue to expand and grow our wireless broadband business and advance our vision of seamless wireless broadband mobility. We expect that this decision from one of America’s leading carriers and the largest holder of 2.5GHz spectrum will influence the adoption of mobile WiMAX by other carriers worldwide.”

KiTae Lee, president of Samsung Electronics’ Telecommunication Network Business, stated, "I believe Sprint Nextel’s decision to deploy Mobile WiMAX as the 4G network technology will set a milestone in the U.S. telecommunication industry’s history and contribute to further advancements in wireless technology. Mobile WiMAX has the fastest data transfer rate among the existing wireless technologies and is based on all-IP technology. Mobile WiMAX-based services will create a new paradigm shift in wireless services and improve consumer lifestyles. I believe that Sprint Nextel will successfully provide this mobile WiMAX technology based service and begin a new revolution in mobile broadband services nationwide.”


About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.

About Intel
Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom.

About Samsung Telecommunications America
Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsungwireless.com.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

Source:  Motorola press release

Luxurious New Gold & Silver MOTORAZR™ V3i Dolce & Gabbana Now Available at Select Retail Stores

Select Bloomingdale’s, Dolce & Gabbana Boutiques, Saks Fifth Avenue, Barney’s and Motorola online stores are now carrying the sought-after fashion handset from Motorola and Dolce & Gabbana

Libertyville, IL – August 7, 2006 – Motorola, Inc. (NYSE:MOT) and Dolce & Gabbana announced the new MOTORAZR V3i Dolce & Gabbana, the latest collaboration which unites the acclaimed MOTORAZR design together with Dolce & Gabbana’s signature style, is now available at select Bloomingdales, Dolce & Gabbana Boutiques, Saks Fifth Avenue and Barney’s stores. The sought after handset is also available for purchase online at motorola.com/US/DG and will be available online at Neiman Marcus Direct later this month.

Following the huge success of the limited edition MOTORAZR V3i by Dolce & Gabbana, the Italian designers have created, together with Motorola, a new version of the device in luxurious gold and silver, with an engraved Dolce & Gabbana logo. Further glamour is added with an exclusive pendent featuring the gold DG initials. Inside the new phone offers further customized features, such as special backgrounds, screensavers, MP3 ring tones and unique animations.

“With its radiant finish and sensual RAZR form, MOTORAZR V3i DOLCE & GABBANA is a fashion masterpiece, the ultimate fusion of high fashion and high-end technology,” said Jim Wicks, vice president, Consumer Experience Design (CXD) team, Motorola, Inc. “We are excited to team up with such fashion-forward retail brands to bring consumers a handset that epitomizes elegance and extravagance.”

Exclusive matching accessories for the MOTORAZR V3i Dolce &Gabbana were also unveiled and can be purchased separately. These include a personalised compatible Motorola Bluetooth® Headset H700, a wired stereo headset for listening to MP3 music files and a luxury gold leather phone case.

Source:  Motorola press release

Motorola Collaborates with Earnest Sewn to Exhibit New Mobile Icon—MOTOKRZR K1

Visually captivating art installation reflects new handset’s revolutionary design

New York – August 4, 2006 – Cult denim label, Earnest Sewn today announced that a new month-long Motorola installation will open in the gallery space of its New York City concept store, An Earnest Cut & Sew.

Together with An Earnest Cut & Sew, Motorola will create a visually captivating art installation that brilliantly demonstrates its groundbreaking leadership in design. Balancing the Earnest Sewn philosophy, which focuses on paying homage to the Americana past, the heart of the installation will showcase the future of mobile handset design—the new iconic MOTOKRAZR K1.

Boasting more than a centimetre shaved off the popular RAZR width, the MOTOKRZR K1 marks anther industry benchmark for slenderness and iconic design. Showcasing a multi-dimensional, metallic gloss finish for visual depth, the MOTOKRZR K1 exhibits subtle elegance through magnesium, polished chrome and hardened glass. Balancing the high-gloss lustre of the glass front is a subtle, soft-touch finish on the back. Culminating in a perfect balance of design and performance, the MOTOKRZR K1’s luxurious form houses remarkable functionality rich in advanced multimedia and entertainment capabilities, global connectivity and more.

The installation will open on September 7, 2006 with an opening event from 7:00pm to 10pm.

About An Earnest Cut & Sew
An Earnest Cut & Sew lifestyle revolves around New York City, our Americana past, and quality craftsmanship.  Other brands available at the concept/lifestyle store include such New York based companies as Subversive Jewellery, House of Waris Jewellery, Malin + Goetz Skincare and Phaidon limited edition books, as well as brands with historical reference as in Case & Sons knives (the oldest knife company in America), Santa Maria Novella fragrances and skin care, and Filson luggage, and products that exemplify quality craftsmanship such as Carpe Diem hand cobbled shoes and boots, Rogues Gallery T-shirts and accessories, Bell & Ross aeronautic watches, and Kobold expedition watches.

Located at 821 Washington Street, the 2500 square foot store features the complete range of Earnest Sewn denim for men and women, a limited edition range of custom made jeans which are sewn on the premises, as well as the ‘An Earnest Cut & Sew’ and ‘Lit’l Earnie’ collections.
An Earnest Cut & Sew
821 Washington
New York, NY 10014
T: 212 242 3414

Source:  Motorola press release

Motorola and Burton Snowboards Launch Second Generation of Audex Wearable Electronics

Updated 2007 Line Includes New Technology and More Outerwear, Jacket and Accessory Styles


SNOW PARK, New Zealand – August 3, 2006 – Leading global brands Motorola and Burton Snowboards today announced the expansion of their joint Audex™ wearable electronics collection at the 2006 Burton New Zealand Open Snowboarding Championships. Available at select Burton Authorized Retailers this month, the new 2007 Audex collection offers the ultimate blend of technology and snowboard function, enabling easy wireless communication and music entertainment for consumers on the move.

New for 2007, the Audex Bluetooth® Stereo System allows consumers to stream downloaded music wirelessly from a compatible Bluetooth enabled mobile phone to the Audex jacket allowing users to listen to music and make calls with a push of a button on the jacket sleeve. Outerwear styles that feature this system include built-in DJ-style speakers in the hood and/or an integrated headphone jack.

Burton-owned impact protection company R.E.D. also partners with Motorola to offer two helmet styles and one beanie style that feature Bluetooth technology, allowing users to pick up calls and listen to music from a compatible mobile phone without taking off the hat or helmet.

“The second generation of Audex products represents a strengthened commitment between Motorola and Burton to offer snowboarders new technologies that will enhance and simplify life on and off the mountain,” says Bryan Johnston, Vice President of Global Marketing at Burton. “Audex technology is now offered in more Burton jackets, packs, apparel and accessories than ever before, giving riders plenty of tech and style choices.”

"Teaming with Burton allows Motorola to combine our expertise in mobile solutions with a company at the forefront of snowboarding, says Leslie Dance, Corporate Vice President, Global Marketing & Communications, Motorola, Inc. "The result is an exciting collection of snowboarding gear and accessories that make it easier to communicate and listen to music when you're on the move."

For more details on Audex, visit www.audextech.com

Source:  Motorola press release 

Motorola introduces MotoID, a wickedly cool music application that identifies songs being played while on the go!

PORT of SPAIN, Trinidad– August 1, 2006 - Motorola will soon introduce MotoID, a new application that will be preloaded into specific handset models, and that will allow users in Latin America to identify the title and the artist of many popular songs being played, while on the go! With the introduction of MotoID Motorola will provide users a one of a kind music experience that is essential to Motorola’s leadership in the mobile music space in Latin America.

“Imagine being able to identify and download music content on the go! – Motorola’s MotoID service will allow users to identify, in just a few seconds, a song being played, only by holding the phone near the music source and, after receiving the song information, immediately downloading content associated to that song!”, said Chip Leon, Marketing Director for Latin America, Motorola. “Motorola’s MotoID service will become one of the most important success stories towards our music vision. As the preferred handset brand for connected mobile music, we allow our users to experience music on the go; at the same time, we empower our operator customers to monetize their music relationships”.

Andrew Fisher, CEO of Shazam said: ‘‘we are delighted to be extending our relationship with Motorola, who are the leading handset provider in the Latin American market. Our collaboration will set the bar for mobile music recognition, reinforcing Motorola’s and Shazam joint commitment to lead the development of mobile music offerings which will significantly enhance consumer’s ability to discover and purchase music in the most convenient and efficient way possible.’’

The MotoID application, which Motorola will soon start to preload into specific handset models for Latin America, will benefit users by providing relevant songs information and by giving the option to purchase and download relevant content such as the song’s ringtone, screensaver or wallpaper. The end user need only to pay for the data charges associated with use of the phone’s WAP browser, and of course any content they choose to purchase.

How does MotoID work?
If the user would like to obtain information of a song that is being played in the disco, in the car, on the radio, on the TV or anywhere, he or she must click the MotoID Java™ or BREW® application (depending on the mobile phone and operator) from their Motorola handset, then hold the handset close to the music source and press the “Identify song” key, and in a few seconds, the mobile phone will receive the name of the song, the artist and the album. Then if available, user will also have the option to download the song’s ringtone, screensaver or wallpaper. Motorola offers this service in an agreement with Shazam, a leader in audio identification technology.

With MotoID, Motorola continues its leadership in mobile music trends and its development of solutions that simplify and improve users’ experiences. Network dependent feature, not available in all areas. MotoID’s capabilities are only limited by the number of songs in its database, currently 3,200,000. Content is subject to availability, which varies by market and/or carrier, and is sold separately.

Certain mobile phone features may not be available throughout the entire network or their functionality may be limited. All features, functionality and other product specifications are subject to change without notice or obligation.

About Shazam Entertainment
Shazam Entertainment boasts a world’s first in music recognition technology. The company’s core strength is audio recognition, based on a technology invented and developed exclusively by Shazam.

Since the company’s UK launch in August 2002, the service allows music fans to use their mobile phone to identify any track using just their handset. More than 5 million people have used the Shazam service to date. Shazam has established a global footprint and has achieved multiple deals with mobile operators and media companies in over twenty countries throughout the US, Europe and Asia. 

Shazam’s successes have been recognised through several awards, including: Top 100 Red Herring Award 2005, Best Use of Mobile award at the Imperatives, Best New Mobile Service at the Mobile Choice Awards, Best Innovation at the BT Openworld Interactive Music Awards, Web Innovation of the Year at the Future UK Internet Awards, Best start-up at the Revolution Awards, an Ericsson Mobile Application Award, and the Media Week Response Campaign of the Year.

Investors in the company include Acacia Capital Partners (which operates a $100M investment fund within Europe and was formerly known as IDG Ventures Europe), DN Capital (a leading pan-European venture capital firm with a focus on software and IT companies in the United Kingdom, France, the Nordics and Germany).

Source:  Motorola press release

MOTO4AFRICA Zambia Highlights Latest Innovative Technologies to Connect Users in Emerging Markets

Motorola provides update on voice and data solutions that deliver real value to African markets

Livingstone, Zambia – 1 August 2006 – Motorola, Inc. today launched its two day telecommunications conference, MOTO4AFRICA in Zambia. Motorola will be updating customers on telecommunications trends and technologies that are relevant to Sub-Saharan Africa.

Customers from across the African region are in attendance to get first-hand insights into the latest in Motorola’s network services and products. MOTO4AFRICA will enable participants to witness Motorola’s end-to-end capabilities, covering telecommunications networks, end-user devices, home connectivity, enterprise communications solutions, application voice solutions, and wireless and wireline broadband technologies.

Stefano Mattiello, Regional Sales Director Sub Sahara Africa for Motorola Networks said, “Motorola is committed to the profitable growth of business in Africa and MOTO4AFRICA is a platform for us to strengthen our partnerships with our customers within this region. This is an opportunity for us to share our experiences and expertise, and help operators prepare for a future of voice and data communications being used to increase quality of life.”

At the event, Motorola will showcase Motorola Reach, its family of GSM network solutions aimed at enabling telecoms operators to connect the next billion mobile subscribers. Motorola Reach offers operators focused on emerging markets a comprehensive solution for bringing telephony services to consumers in emerging markets.

In addition, Motorola’s wireless broadband solutions, Canopy^® and MOTOMESH, will also be shown as part of its MOTOwi4™ family of wireless broadband solutions. With implementations in more than 100 countries around the world, Canopy solutions provide the ideal wireless technology for building, enhancing or extending advanced broadband networks.

Source:  Motorola press release