Updated 2007 Line Includes New Technology and
More Outerwear, Jacket and Accessory Styles
SNOW PARK, New Zealand – August 3, 2006 – Leading global brands Motorola and Burton
Snowboards today announced the expansion of their joint Audex™ wearable
electronics collection at the 2006 Burton New Zealand Open Snowboarding
Championships. Available at select Burton Authorized Retailers this month, the
new 2007 Audex collection offers the ultimate blend of technology and snowboard
function, enabling easy wireless communication and music entertainment for
consumers on the move.
New for 2007, the Audex Bluetooth® Stereo System allows consumers to stream
downloaded music wirelessly from a compatible Bluetooth enabled mobile phone to
the Audex jacket allowing users to listen to music and make calls with a push
of a button on the jacket sleeve. Outerwear styles that feature this system
include built-in DJ-style speakers in the hood and/or an integrated headphone
jack.
Burton-owned impact protection company R.E.D. also partners with Motorola to
offer two helmet styles and one beanie style that feature Bluetooth technology,
allowing users to pick up calls and listen to music from a compatible mobile
phone without taking off the hat or helmet.
“The second generation of Audex products represents a strengthened commitment
between Motorola and Burton to offer snowboarders new technologies that will
enhance and simplify life on and off the mountain,” says Bryan Johnston, Vice
President of Global Marketing at Burton. “Audex technology is now offered in
more Burton jackets, packs, apparel and accessories than ever before, giving
riders plenty of tech and style choices.”
"Teaming with Burton allows Motorola to combine our expertise in mobile
solutions with a company at the forefront of snowboarding, says Leslie Dance,
Corporate Vice President, Global Marketing & Communications, Motorola, Inc.
"The result is an exciting collection of snowboarding gear and accessories
that make it easier to communicate and listen to music when you're on the
move."
For more details on Audex, visit www.audextech.com
Source: Motorola press release
