Visually captivating art installation reflects new
handset’s revolutionary design
New York – August 4, 2006 – Cult denim label, Earnest Sewn today announced that
a new month-long Motorola installation will open in the gallery space of its
New York City concept store, An Earnest Cut & Sew.
Together with An Earnest Cut & Sew, Motorola will create a visually
captivating art installation that brilliantly demonstrates its groundbreaking
leadership in design. Balancing the Earnest Sewn philosophy, which focuses on
paying homage to the Americana past, the heart of the installation will
showcase the future of mobile handset design—the new iconic MOTOKRAZR K1.
Boasting more than a centimetre shaved off the popular RAZR width, the MOTOKRZR
K1 marks anther industry benchmark for slenderness and iconic design.
Showcasing a multi-dimensional, metallic gloss finish for visual depth, the
MOTOKRZR K1 exhibits subtle elegance through magnesium, polished chrome and
hardened glass. Balancing the high-gloss lustre of the glass front is a subtle,
soft-touch finish on the back. Culminating in a perfect balance of design and
performance, the MOTOKRZR K1’s luxurious form houses remarkable functionality
rich in advanced multimedia and entertainment capabilities, global connectivity
and more.
The installation will open on September 7, 2006 with an opening event from
7:00pm to 10pm.
About An Earnest Cut & Sew
An Earnest Cut & Sew lifestyle revolves around New York City, our Americana
past, and quality craftsmanship. Other brands available at the
concept/lifestyle store include such New York based companies as Subversive Jewellery,
House of Waris Jewellery, Malin + Goetz Skincare and Phaidon limited edition
books, as well as brands with historical reference as in Case & Sons knives
(the oldest knife company in America), Santa Maria Novella fragrances and skin
care, and Filson luggage, and products that exemplify quality craftsmanship
such as Carpe Diem hand cobbled shoes and boots, Rogues Gallery T-shirts and
accessories, Bell & Ross aeronautic watches, and Kobold expedition watches.
Located at 821 Washington Street, the 2500 square foot
store features the complete range of Earnest Sewn denim for men and women, a
limited edition range of custom made jeans which are sewn on the premises, as
well as the ‘An Earnest Cut & Sew’ and ‘Lit’l Earnie’ collections.
An Earnest Cut & Sew
821 Washington
New York, NY 10014
T: 212 242 3414
Source: Motorola press release
