First mobile device manufacturer to offer
consumers convenience and ease with immediate, automated access to products 
Libertyville, Ill. – 20 Sept 2006 – Motorola, Inc. (NYSE: MOT) today announced
it is the first mobile device manufacturer to offer its products to consumers
through robotic retail stores in a pilot program providing automated, on-demand
retail solutions in key markets.
Moving beyond the traditional retail experience, Motorola is testing this new
automated vending format as a way to directly connect with consumers in places
and at times where convenience is needed most. Leveraging small format robotic
stores operated by Zoom Systems, the new retail option will be placed in high
traffic locations giving consumers the immediate satisfaction of getting the
products they need and want on demand.
“Continuing our effort to reinvent mobile retail culture and transform the
consumer experience, this on-demand retail solution is an interesting approach
to the many extensions of our retail strategy,” said Jason Few, Corporate Vice
President, Global Retail, Motorola. “This pilot program is an opportunity to
bring never-seen-before convenience to consumers who are looking for ways to
make life easier.”
These robotic stores will be branded “INSTANTMOTO”, and are expected to be
deployed in approximately 20 locations nationwide from airports to malls by
November 2006. The stores will house more than 25 Motorola products including
carrier-ready MOTORAZR™ handsets, Bluetooth®-enabled headsets, [cordless
phones], car chargers and more. Currently these vending systems are in the San
Francisco International Airport and Macy's on State Street, in addition to more
locations across the country.
About Zoom Systems
Zoom Systems is pioneering a new channel: automated retail that places iconic
brands and popular products directly in the path of consumers, creating an
experience much like shopping online, but with the instant gratification found
through traditional retail. Placed in high-traffic areas, these 30 square-foot
robotic stores are open 24 hours a day and utilize technology to provide
consumers with easy access to products from high-profile brands. Brands in
alliance include Motorola, Sony, Proactiv, and others. ZoomSystems is also an
authorized Apple reseller. Led by a dynamic team of experienced retail
executives, Zoom plans to implement thousands of these robotic stores in
high-traffic locations such as airports, hotels, malls, colleges and strategic
retailers such as Macy’s. www.zoomsystems.com.
Source: Motorola press release
