Motorola teams up with TV’s hottest tattoo
artist to produce exclusive designs for the MOTORAZR V3
LIBERTYVILLE, Ill. and BELLEVUE, Wash. - 18 October 2006 – Motorola, Inc.
(NYSE: MOT) and T-Mobile announced today the upcoming nationwide availability
of the MOTORAZR V3- Miami Ink Collection, two hot new handsets featuring
tattoo-inspired designs by Ami James, leading tattoo artist on TLC's hit
television series “Miami Ink.” Combining these ‘tattoos’ designed by the
world-famous artist with the MOTORAZR’s award-winning slender form and
multimedia features, the MOTORAZR- Miami Ink Collection offers T-Mobile
consumers a new twist on the world’s best-selling mobile handset.
“From cool new materials to vibrant bursts of colour, these new tattoo-etched
phones let consumers express their individual style,” said Jim Wicks, vice
president and director, Consumer Experience Design, Motorola. “With Ami’s
unique and eye-catching designs, we are able to offer a device that truly is a
lifestyle accessory.”
Two of Ami’s designs – MOTORAZR V3 in dark pearl grey with Dragon Tattoo and
MOTORAZR V3 in magenta with Cherry Blossom Tattoo – are the first to become
available globally from the MOTORAZR V3- Miami Ink Collection – giving
consumers ‘tattoo cool’ without the pain! Laser-etched onto the smooth brushed aluminium
surface of the MOTORAZR V3, the tattoos turn the slim mobile device into a work
of art.
“Our customers have come to expect exclusive, cutting-edge handsets from
T-Mobile. These trend-setting Miami Ink Collection phones are sure to
surpass those expectations, by screaming style and taking individuality to a
new level,” said Michael Gallelli, head of product marketing, T-Mobile
USA. “The dragon is an inspiring design that exudes energy and
excitement, while the cherry blossom design radiates sophistication.”
"Drawing the tattoo designs for Motorola was an opportunity to bring my
art to people everywhere,” said Ami James. "Now, people who aren't
into tattooing their bodies can get one on their phone instead."
Beneath the engaging, edgy design of the MOTORAZR V3- Miami Ink Collection lays
the signature slender form of the MOTORAZR V3 with an impressive large-colour
display and bold sound quality. Including an integrated VGA camera with 4x
digital zoom, the MOTORAZR V3- Miami Ink Collection makes it easy to see, snap
and share memories, while MPEG 4 video clips bring digital images to life in
the palm of your hand. An array of communication options including quad-band
world-phone technology, convenient picture caller ID and Bluetooth®
technology give users the ability to juggle work and play with ease.
MOTORAZR V3- Miami Ink Collection also supports T-Mobile’s myFavesSM
service, featuring a customisable, fun and easy-to-use phone interface with
unlimited any-network callingSM to the five U.S. phone numbers of
those who matter most.
Availability
The MOTORAZR V3- Miami Ink Collection will be available exclusively at T-Mobile
retail stores, selected dealers and online at www.t-mobile.com
on October 30, 2006. For more information on the MOTORAZR V3- Miami Ink
Collection please visit www.motorola.com/miamiink.
“Miami Ink,” starring Ami James, is set in a South Beach tattoo shop and
provides a glimpse into the motivations and passions behind each tattoo artists’
career, while showcasing their work and the stories behind the tattoos of their
clients. It airs Tuesdays at 10 PM ET/PT on TLC.
Source: Motorola press release
