Iconic MOTOMING is the PDA handset of choice for mobile
people in Greater China
BEIJING – 27 November 2006 – Motorola Inc. (NYSE:
MOT), a global leader in mobile communications, today announced that it has
shipped 2 million MOTOMING units in Greater China, making the award-winning,
elegantly designed handset the best selling smartphone in China, taking an
unprecedented 50% of the country’s pen-based PDA market.
With its striking design and compact size MOTOMING was an immediate hit after
its launch in March. The elegant MOTOMING exemplifies the classic understated
prestige of Motorola's signature multimedia handsets, while its unique
transparent flip-cover and three different colour choices appeal to an entirely
new segment of young, style-conscious mobile consumers.
“We are both excited and gratified to witness the incredible success that
MOTOMING has seen in China – it has broken all records for the PDA segment,”
said Motorola’s Michael Tatelman, corporate vice-president and general manager,
Mobile Devices Business, North Asia. “We are particularly proud because
MOTOMING was entirely conceived, designed, developed, and manufactured here in
China, in order to meet the specific and particular needs of China’s
sophisticated modern mobile consumers.”
Awards for industrial design and technological achievement have echoed the
phenomenal response from consumers. Several prestigious design and industry
associations have recognized MOTOMING for its unique design, especially the
distinctive transparent single-piece flip cover that allows viewing of the
large display when closed. Equally important to designers is the fact that the
unit assembles without visible screws or other fastenings that would detract
from its appearance. In September, MOTOMING was granted the highly acclaimed
Outstanding Product Design award at the iF Design Awards China 2006, and in
October, MOTOMING was named “Product of the Year” and given the top design
award from the China Industry Design Association.
MOTOMING’s success comes from its exceptional design and powerful features. In
addition to the transparent flip cover, MOTOMING boasts a large display,
high-resolution two mega-pixel camera, a business card reader, an award-winning
bilingual talking dictionary, and the most advanced Chinese handwriting
recognition software in the market. In soft-touch black, piano white and bold
red, MOTOMING has become the defining "power accessory" for those
mobile people who lead a truly visionary lifestyle.
“MOTOMING exemplifies Motorola's dedication to pioneering technologies for
Chinese consumers,” said Tatelman “After seeing such great success in greater
China, we are now planning to launch MOTOMING in other countries across the
world, and we expect that it will continue to set milestones in both the
handset and PDA markets.”
The latest refresh of MOTOMING features all the superior functions that have
made it a winner in the industry, but also includes a few new surprises inside.
At the top of the list is a new push-email feature that is compliant with China
Mobile’s service, enabling phone users to have emails delivered directly to
their MOTOMING, rather than having to retrieve them. Other additions include
built in “Air-Sync,” making the MOTOMING capable of synching with Microsoft
Exchange® for easy organization, and built-in QR Code software, which greatly
simplifies the task of making entries into the handset’s address book and WAP
sites.
Source: Motorola press release
