Paris Hilton joins the fun as world's most
popular mobile handset launches in Tokyo
TOKYO – 23 December 2006 – Paris Hilton joined a celebrity-studded party in Tokyo
last night to help Motorola, Inc. (NYSE: MOT), the global leader in mobile
phone fashion, launch the record-setting MOTORAZR handset with DoCoMo in Japan.
In an evening overflowing with entertainment, fun, and more than a few
surprises, Motorola's guests partied the night away in a massive transparent
pink tent, perched in the heart of Tokyo with a backdrop of historic Tsukiji
Hongwanji Temple, designed to capture the essence of MOTORAZR in its
now-trademark Hot Pink colour.
As the festivities began, guests sipped pink MOTORAZR cocktails created
especially for the occasion, while enjoying buskers, stilt walkers, and other
interactive artists that set the whimsical tone for the evening. Partygoers
were then treated to a dance performance that preceded "Kagamiwari"
(the traditional breaking of ceremonial sake barrels, speeches and toasts
offered by Motorola and DoCoMo executives.
As MOTORAZR, available for barely a week in Japan, flew off the shelves in
DoCoMo and retail stores around the country, celebrants enjoyed a procession of
specially created savouries from the award-winning chef, Stephane Foucher. The
piece de resistance among the delicacies were thin strips of fresh pink sashimi
sliced from a whole six-foot-long tuna at a specially designed ice table, with
Paris Hilton joining Motorola executives to take the ceremonial first slice.
The highlight of the evening's entertainment was an exclusive recital by the
accomplished British soprano and stage chanteuse Joanne Pullen, principal
soprano in over a dozen London musicals. The evening was rounded out with a
modern edge delivered by renowned mixmaster DJ Kulu.
"More than anything else, MOTORAZR is about memorable experiences all
delivered with style, elegance, and a deep sense of fun," said Michael Tatelman,
Motorola corporate vice president and general manager, North Asia.
"Tonight is a taste of what we mean by that, and of what it is like to own
and enjoy MOTORAZR in Japan."
Source: Motorola press release
