Companies to Collaborate on Digital Products and
Marketing Campaigns in the Promotion of Devices and Artists
“MOTO Experience Pack” Among First Products to Be Launched Through New Partnership
LAS VEGAS – 8 Jan. 2007 – Motorola, Inc. (NYSE: MOT), and Warner Music Group
Corp. (NYSE: WMG) today announced a global strategic partnership to create new
music-based products and experiences for the mobile platform. This
groundbreaking agreement marks the first time a music company and handset
manufacturer have established a broad-ranging global agreement for
collaboration on the development of digital products, marketing campaigns and
strategic planning across multiple devices and featuring a variety of artists.
By aligning with music powerhouse WMG, Motorola can offer consumers exclusive
content, including premium products such as pre-loaded and over-the-air
delivered full-length songs, ringtones, ringback tones, mobile music videos,
wallpapers and more. This agreement, in part, lays the foundation for an
ongoing collaboration to match Motorola's global handset marketing initiatives
with WMG's artist promotions. Motorola and WMG will work closely with wireless
carriers in the development of these new music-based products in an effort to
provide consumers with a seamlessly integrated mobile music experience.
“Establishing a global partnership with Warner Music Group opens the door for
exciting entertainment opportunities for Motorola consumers,” said Scott
Durchslag, corporate vice-president of Product and Xperience Invention,
Motorola Mobile Devices. “Exclusive access to content from Warner’s
world-renowned roster of artists enables our mobile phone consumers to further
enrich and personalize their mobile multimedia experiences. We think this
venture has potential to serve as a successful template for building
relationships with other music and entertainment entities around the world.”
“Motorola is a clear leader in the development of mobile devices and has an
excellent track record for working closely with wireless carriers to
continually improve the consumer’s music experience on the handset,” said Alex
Zubillaga, executive vice president, Digital Strategy and Business Development,
WMG. “Through our direct relationships with wireless carriers, Warner Music
Group already reaches more than 1.4 billion consumers. This partnership
represents the next phase of our mobile strategy as we focus on collaborating
with manufacturers such as Motorola to complement and enhance our carrier
distribution footprint by creating first-rate music experiences on the handset
through improved music-driven user interfaces, new music-based products and
innovative artist promotions.”
One of the first mobile products expected to be offered, as part of this
agreement, is the MOTO Experience Pack. The MOTO Experience Pack is a single
file downloaded to the mobile device that contains several-music based products
creating a feature-rich multimedia artist experience on the handset. MOTO
Experience Packs will be available in the second half of 2007.
About Warner Music Group
Warner Music Group became the only stand-alone music company to be publicly
traded in the United States in May 2005. With its broad roster of new stars and
legendary artists, Warner Music Group is home to a collection of the best-known
record labels in the music industry including Asylum, Atlantic, Bad Boy,
Cordless, East West, Elektra, Lava, Maverick, Nonesuch, Perfect Game, Reprise,
Rhino, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a
leading company in national and international repertoire, operates through
numerous international affiliates and licensees in more than 50 countries.
Warner Music Group also includes Warner/Chappell Music, one of the world's
leading music publishers. For more information about Warner Music Group, visit
our corporate website at www.wmg.com.
Source: Motorola press release
