Elegance, passion and technological innovation:
Motorola presents the first mobile phone born from the new partnership signed
with Ferrari. 
Milano, January 26, 2007 – Motorola, Inc. (NYSE: MOT) presents today the new
MOTORAZRmaxx V6 Ferrari Challenge Mobile Phone Limited Edition, a perfect
marriage between the style of Ferrari and the technological innovation of
Motorola.
Characterized by a modern, elegant design and the ease of use of its
technology, the MOTORAZRmaxx V6 Ferrari Challenge Mobile Phone Limited Edition
is a unique handset with HSDPA capability and offers a series of exclusive
features: the Ferrari emblem on the exterior glass, the roar of the Ferrari F1
eight-cylinder engine accompanies the switching of the handset on or off,
images of the Ferrari F430 engine on the mini external display and the image of
the Ferrari emblem on a grey Ferrari in the internal display.
In order to further enrich the original features, into the phone there are also
thirty photographic images showing Ferrari F430 and Ferrari Challenge Trofeo
Pirelli USA.
Underlining the elegance and attention to detail that have always been the
hallmark of both brands, the MOTORAZRmaxx V6 Ferrari Challenge Mobile Phone
Limited Edition comes with a soft, hand-made carry case in Ferrari-red leather.
The MOTORAZRmaxx V6 Ferrari Challenge Mobile Phone delivers the capability to
listen to music, browse the Internet and download content at extremely high
speed, all within a handset with high-end finishes, in a futuristic mix of
metal and tempered glass. External touch controls allow for fast access to the
music functions when the phone is closed with great elegance and simplicity.
“We are very proud today to announce our partnership with Ferrari”, said
Valerio Camardella, Director MDB Motorola S.p.A. Italy. "The telephone we
are presenting is a mix of style, quality and speed, all attributes which have
always characterized the Ferrari name and its products. Joining forces with a
market leading brand such as Ferrari was a natural move, because both our
companies share a passion for research and innovation, always accompanied by
elegance and design."
"It is a great satisfaction for us to be able to add this new partnership
with Motorola to our portfolio" says Giulio Zambeletti, Director of Brand
Development & Partners for Ferrari. "Through the realisation of a
mobile phone which offers personalised features in design and contents, Ferrari
and Motorola continue to strengthen the relationship which began when Motorola
was our sponsor on the occasion of the Ferrari Challenge Pirelli Trophy
USA".
MOTORAZRmaxx V6 Ferrari Challenge Mobile Phone Limited Edition will be
available in the five continents starting January 29, 2007, from Ferrari Stores
and all major Motorola dealers, at the recommended price of €490.00.
Source: Motorola press release
