- MOTOSTORE is Motorola’s own brand store where Colombians will be able to buy the best of the Motorola latest generation cell phone portfolio in the midst of a unique experience.
- Motorola reaffirms the importance of Colombia in the Latin American market and chooses its capital city, Bogotá, to open its first MOTOSTORE in the region.
Bogotá, Colombia – February 2007 – On February 15 in Bogotá, Motorola
will introduce MOTOSTORE, its first own brand store in Latin America. The
store, located at the ‘Santa Fe’ Mall (Third Level, store 148, Plaza Italia),
is the first of a number of stores that the company will launch in the country.
As in the finest boutiques, Motorola Colombia enters the channel of own stores
or MOTOSTORE, which will further connect Colombian consumers to the brand,
allowing the company to be at the forefront of the new ways of consumption of
cellular technology for Latin America, just like it happens in the China, South
East Asia and Russia, where MOTOSTORE are part of the most important commercial
conglomerates and stand out for their innovative design and interactive
character, in a space where visitors can see experiential technologies of
projecting window scenes with celebrities like Maria Sharapova, to the most
innovative designs in cellular phones and accessories; it is a unique
opportunity to see them, touch them, feel them and, obviously, purchase them.
“The fact that Colombia is the first Latin American country with a stand-alone
MOTOSTORE fills us with pride and clearly shows once more the commitment and
trust that Motorola has in our country. We are aware that more than a phone,
Colombians seek in their devices an experience that meets their daily
communications needs and reflects their lifestyle; MOTOSTORE is the place where
Colombians will most profit from the experience of purchasing our cell phones
and our Motorola products” said Juan Carlos Perdomo, Colombia Business
Director.
According to the company, the Colombian user is searching for new spaces for
learning about technology and cellular communication, to deepen his experience.
The store, therefore, has 4 areas of hands-on experiences represented by
circular icon modules, each with representative teams that characterize the
Motorola portfolio. Thus, MOTOSTORE visitors can experience Motorola’s
technological innovation and experiment within such areas: Music, Productivity,
Creation & Sharing and Design, where store users will find the telephone
that exactly fills their communication needs and their life style.
In addition, MOTOSTORE will be the best space for users to personalize their
phones with screen protectors, ringtones, Mototatoos and engraving of their
name in the phone. Furthermore, customers can learn about the uses, often
unknown, that they can give their cell phones and about the accessories that
make these telephones real mobile devices.
This MOTOSTORE experience, in addition to being strengthened by the basic
technical service, will be guided by highly trained consultants that will help
users closely experience the world of technology that only Motorola provides to
its cell phone users.
Source: Motorola press release
